I have to admit that the Dove’s Campaign for Real Beauty is quite fabulous. And the new video “Onslaught” from its Self Esteem fund is visually impactful with a message that is loud and clear. Media and business should not be setting the standard for beauty. We owe it to ourselves and this next generation of girls to help them understand they are more than their physical appearance.

It is quite refreshing for the beauty industry to sit back and take a hard look at the unrealistic pressures branding and media have put on women. Dove has tips and tools at a www.campaignforrealbeauty.com for girls, parents and mentors at its web site for understanding and building self esteem.

Its also good to know that Unilever (the parent company for Dove) is creating this socially responsible ennvironment for all of its brands. Unilever was recently recognised as “Best in Class” in its approach to climate change disclosure in a report released in September by the Carbon Disclosure Project (CDP), a coalition of over 315 global investors. They’re an interesting study of a company that has embraced the sustainability revolution.